STOP: Stop Tar Sands Operations Permanently

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Greenpeace Hits Back

Posted by mhudema on June 27, 2008

Greenpeace ‘travel ads’ mock Alberta oilsands
Robert Remington
Canwest News Service

CALGARY – Looking for a different getaway spot this weekend? Greenpeace suggests an oilsands vacation to northern Alberta’s “open-pit paradise.”

In the latest salvo over Alberta’s “dirty oil,” the environmental organization launched a mock Travel Alberta website Thursday at http://www.travellingalberta.com.

The site shows children with black goo on their faces playing on “beautiful black-sand beaches that stretch for miles” and mom getting a tar sand facial at a spa.

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Oil sands industry faces rough road

Posted by mhudema on June 25, 2008

International Herald Tribune
Oil sands industry faces rough road in reaching out to green groups
Wednesday, June 25, 2008

CALGARY, Alberta: Oil sands producers in Canada have a rough road ahead persuading environmentalists and an increasingly concerned public that they are serious about protecting the environment while investing billions of dollars in new projects.

The industry’s lobbying group and several chief executives began a new communications campaign this week aimed at countering a full-court press by environmentalists over the impact of oil sands development on air, land, water and local communities.

Top executives admit they have come up short responding to concerns over their operations and explaining the progress they say they have made in areas like investing in carbon capture technology and land reclamation.

“As a result, we’ve been a bit overtaken by the other side of that equation, which resulted in what we think is an unbalanced view of our industry, so we do need pick up the ball and tell our side of the story,” Marcel Coutu, chief executive of Canadian Oil Sands Trust, said Tuesday.

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Dirty Oil to Receive PR Makeover

Posted by mhudema on June 24, 2008

Oil sands tries image makeover

Already under the microscope for greenhouse gas emissions, oil sands companies suffered a major public relations setback when images of ducks soaked in tailing pond oil emerged. Now, they’re striking back with a campaign to show how they can produce oil and manage the environmental impact

From Tuesday’s Globe and Mail

OTTAWA — Canada’s oil sands producers are tired of their image as environmental bad boys and are fighting back. As their critics get more vocal, the companies have decided to band together to get out the message that they are committed to reducing the environmental damage that results from oil sands development.

In an interview Monday, Imperial Oil Ltd. chief executive officer Bruce March said the oil companies are making major investments in new technology that will dramatically reduce the oil sands’ impact on water, land and air.

Mr. March spoke in the interview as part of the industry’s kickoff of an aggressive communications campaign that includes a new website and a series of national advertisements that, the industry says, are designed to engage Canadians in a dialogue about the controversial projects.

The Imperial Oil CEO said the development of the oil sands is a national project, similar in scope to the building of the railway in the 19th century.

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