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Industry Steps Up the Greenwash

Posted by mhudema on July 31, 2008

Stepping up efforts to win over critics; Lobby Group
National Post
Thu 31 Jul 2008
Page: FP1
Section: Financial Post
Byline: Claudia Cattaneo
Dateline: CALGARY
Source: Financial Post
CALGARY – Faced with an unflattering image as a global environmental disaster area, the oil sands sector is stepping up its offensive to counteract critics.
The sector has re-branded the Oil Sands Developers Group, a Fort McMurraybased coalition of 28 companies developing the business, and put forward its president, Don Thompson, to get out the message that reality on the ground is different from that portrayed by green groups and others who want development stopped.
Members of the coalition, which Mr. Thompson said are used to solving complex problems, range from industry pioneers such as Syncrude Canada Ltd. and Suncor Energy Inc. to new entrants including Norway’s Statoil Hydro ASA and Korea National Oil Corp.
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