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Oil sands industry faces rough road

Posted by mhudema on June 25, 2008

International Herald Tribune
Oil sands industry faces rough road in reaching out to green groups
Wednesday, June 25, 2008

CALGARY, Alberta: Oil sands producers in Canada have a rough road ahead persuading environmentalists and an increasingly concerned public that they are serious about protecting the environment while investing billions of dollars in new projects.

The industry’s lobbying group and several chief executives began a new communications campaign this week aimed at countering a full-court press by environmentalists over the impact of oil sands development on air, land, water and local communities.

Top executives admit they have come up short responding to concerns over their operations and explaining the progress they say they have made in areas like investing in carbon capture technology and land reclamation.

“As a result, we’ve been a bit overtaken by the other side of that equation, which resulted in what we think is an unbalanced view of our industry, so we do need pick up the ball and tell our side of the story,” Marcel Coutu, chief executive of Canadian Oil Sands Trust, said Tuesday.

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